GOVERNMENT RELATIONS & STRATEGIC COMMUNICATIONS

Typography

Written communications are an essential tool in the San Bernardino Community College District identity. Consistent typography plays a significant role in achieving this goal.

Kerning
When using News Gothic BT Bold Condensed and News Gothic BT Roman, set the kerning to 20pt. to ensure consistent spacing and balanced letterforms. Proper kerning maintains visual harmony and enhances legibility, especially in headlines and taglines.

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Display Typography

Alfa Slab One is the secondary typeface. It should be used to add visual contrast to communication pieces. It can be paired with News Gothic BT Bold Condensed to provide a wider range typographic hierarchy.

Kerning
When using Alfa Slab One, set the kerning to 40pt. to ensure consistent spacing and balanced letterforms. Proper kerning maintains visual harmony and enhances legibility, especially in headlines and taglines.

Leading
When setting a tagline that uses News Gothic and Alfa Slab One, set the leading to 45pt. to maintain proper spacing and visual balance between the two typefaces. Consistent leading ensures readability and a cohesive appearance across all applications.

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Don't see what you need?

Please send email to Deborah Castro for assistance.

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