GOVERNMENT RELATIONS & STRATEGIC COMMUNICATIONS

Message from Chancellor Diana Z. Rodriguez

For 100 years, the San Bernardino Community College District has helped people in the Inland Empire learn new skills, earn a degree, and build a better life close to home. Our visual identity reflects that purpose. It brings Crafton Hills College, San Bernardino Valley College, and KVCR Public Media together as one trusted public brand that serves students and families with clarity and pride.

The arrowhead in our mark reflects the natural formation in the San Bernardino Mountains, recognized by Native Americans long before our valley became what it is today. We acknowledge it as part of our shared landscape and heritage. In our identity, it simply marks a welcoming message: opportunity is here. The yellow band circles it like a community coming together and reminds us that opportunity is open to everyone.

These design choices show who we are. Welcoming. Rooted in place. Focused on helping students move forward. That is why our brand is built to be bold and easy to understand. Type you can read at a glance. Clean layouts that keep the focus on useful information. Colors that guide instead of distract. Clear design helps every student find what they need without barriers.

This guide helps us share that promise wherever SBCCD is seen. Thank you for using these standards to show who we are: a trusted, community-centered district that keeps education affordable, practical, and within reach for every student who walks through our doors.

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